本文主要总结计算广告(computational advertising)中的术语和专有名词
*<<计算广告>>中后面附录有很多计算广告相关的专有名词相关记录*
本文将长期持续更新,记录平时遇到计算广告专有名词
英文简写
- IOE计算架构: IBM, Oracle, EMC(适用于规模不大但对于一致性和实时性要求较高的场景)
- BI: Business Intelligence(商业智能)
- DM: Direct Marketing(直接营销)
- ROI: Return on Investment(投入产出比 = 总产出/总投入)
- EDM: Email Direct Marketing(邮件营销广告)
- GD: Guaranteed Delivery(担保式投送)
- CPM: Cost per Mille(按千次展示付费)
- CPC: Cost per Click
- CPS: Cost per Sale
常见中英文对照
- 付费内容: sponsored content
- 商业化: monetization
- 个性化推荐: personalized recommendation
- 直接效果广告: direct response
- 品牌广告: brand awareness
- 横幅广告: banner ad
- 交互式广告: playalble ad
- 激励广告: incentive ad
- 展示广告: display advertising
- 合约广告: agreement-based advertising
- 定向广告: targeted advertising
- 受众定向: audience targeting
- 在线分配: online allocation
- 带约束优化: constrained optimization